![]() They might click on an ad or one of your social media posts about your snowboards and enter the interest stage of the funnel. Imagine you sell snowboards and you have an online shop, when someone first hears about your snowboards they would enter into the awareness stage of the funnel. It is important to understand and track user data so you can gauge what stage they are at in your funnel or where they are dropping off. These stages together are called a funnel. Consumers usually purchase items and make buying decisions in stages ![]() Understanding User Behaviorīefore we go any deeper, let’s examine the basic consumer psychology behind purchasing. With the proper tools and strategy, a digital marketer with varying degrees of accuracy can predict what a potential customer is looking for and when they are ready to make a purchase. If you are not working with accurate data, you cannot forecast results or optimize your advertising efficiently. User behavior is often predictable, and you can make better marketing decisions with accurate data.Īccurately tracking user data is the most important aspect of any digital campaign. ![]() We’ve written this post to help you do just that! Why Tracking User Data is Important In order to run any successful marketing campaign, however, you need to understand how to use these tools effectively. You can track users’ actions on your site through a variety of powerful tools built by Google and Facebook, including a Facebook Pixel, and Google Tag Manager. If you have a website, then you’re in luck. Facebook Pixel & Google Tag Manager How to Use Them
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